web presence
"..developing a website that nobody knows about is like designing a big beautiful billboard and erecting it in some bushy mountainous area in nyanga, the baboons will marvel at your creation, but are they really your target audience..?" - tawanda munava
web presence is defined on Wikipedia as being "the appearance of a person or organization on the World Wide Web." And "the amount of web presence can be measured in the amount of sites an organization or individual has, which can include their own website, social network profiles, and their site's search engine ranking, traffic, popularity, and backlinks."
Why do i need a Domain Name?
For you website: Customers, suppliers and members of the public can find you more readily on the internet, thus you will have an easy, affordable way to promote your business. A website also conveys a much more professional image and lets people know you have a commitment to the Internet.
For personalized email addresses: even a small business can be made all the more professional with customised email addresses. For instance, you can use multiple addresses under your new domain name - maybe one for each staff person, or even for a "one-man" business you can advertise different addresses for "sales", "info", "orders" and so on.
They are permanent and transportable: your domain name is a stable address for your business. It's like a post box or phone number that is not only personalised, but can also follow you literally wherever you go.